Prof Robert West

Professor Emeritus of Health Psychology

University College London

Biography

Robert West is Professor Emeritus of Health Psychology at University College London. He specialises in behaviour change and addiction. He is former Editor-in-Chief of the academic journal, Addiction, and has acted as an advisor to the English Department of Health on tobacco control and currently advises the Public Health Wales Behavioural Science Unit. He helped write the blueprint for the UK’s national network of stop-smoking clinics and is co-founder of the Capability-Opportunity-Motivation, Behaviour (COM-B) model of behaviour, the Behaviour Change Wheel framework for intervention development, and the PRIME Theory of motivation. He has authored more than 900 scientific papers and is one of the world’s top cited smoking cessation experts. For more information see https://profiles.ucl.ac.uk/10502-robert-west.