How regulation shapes the novel nicotine market – and what regulators don’t understand about the market

Tim Phillips from Tamarind Intelligence reviews the changing regulatory landscape for nicotine products globally, and the wide-ranging impact of regulatory and policy decisions on innovation, product mix, marketing and ultimately consumer behaviour. He asks whether there is a fundamental misalignment between regulatory frameworks and market realities – often leading to ineffective regulation and the development of illicit channels – and whether that could be remedied by better data and understanding within regulatory authorities.