CLOSING KEYNOTE: Priorities & purpose: the role of public health in reducing the harms from smoking

In this session, Martin will reflect on his 20 years in tobacco control and the 20 preceding years in HIV prevention, drawing lessons for the current challenges in nicotine policy. He will explore the importance of fully utilising the evidence, maintaining public trust, and promoting public health with clear-sighted prioritisation.
Martin will talk about his “pilgrim’s progress” on a mission to end HIV transmission and to end smoking, and what he learnt along the way and how those lessons shaped new priorities and values.
Public health is indeed a moral crusade, but not one of conformity. It is a journey alongside people to help them live their healthiest and happiest lives.