Fighting for science: the importance of incorporating evidence on pouches and e-cigarettes into policy

The evidence is clear that switching from smoking to vaping reduces health risks and can save lives. Though more preliminary, evidence on oral nicotine pouches suggests the same. But as evidence grows in this space, public opinion continues to move in the opposite direction, with valuable opportunities to reduce the burden of tobacco use missed due to misinformation and misunderstandings. These preventable deaths warrant swift action and well thought through policies, but with science – and public health – under threat in some areas of the world, how do we move forward? This presentation will cover the latest Cochrane evidence on vaping and pouches, and recent research into policy-making challenges in this space.